Blaw is the brand of your favorite jumper, the one that you have owned for years but will always be in fashion. Blaw is the brand of your beloved pair of trousers, the ones that fit you like a glove and yet are the most comfortable. Blaw is the brand of that shirt that you can wear on any occasion and people still compliment on how well it suits you.
Blaw garments are the ones you chose when you want to be dress like yourself.